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Re: Business Week X-type Review (archive)

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Posted by JagDude on April 29, 2002 at 15:18:22:

In Reply to: Business Week X-type Review posted by Barry on April 14, 2002 at 17:58:10:


Highlights...

"As carmakers chase the booming sales of the entry-luxury segment, they always run the risk of cheapening their good names. That's the big question for Jaguar, which launched a lower-priced car for the first time in its history."

"When I think of Jaguars, I picture sleek, sexy cars with opulent luxury inside. Even the hood ornament - the very recognizable leaper - seemed out of place lunging off the X-type's short hood. It's the equivalent of putting an elegant grandfather clock in a college dorm room. I really enjoyed this car - except for it unusually soft brakes - but Jaguar may have reached too low. The X-type would have made a nice Lincoln."


Whenever I see an article so mindlessly negative and without any real technical facts to support it, I wonder whetehr the editors of BW called their reporter in and said, "You need to give this one a negative review.Otherwise, Mercedes and BMW will reduce their advertising budgets." Think I'm cynical? Happens all the time. In the meantime, I wonder how good BW's stock picks have been over the last few years? HMMMM? After Enron and Anderson and Merrill, Lynch........


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