Re: Business Week X-type Review (archive)

For a publication concerned with business practices, they should understand that manufacturers must expand their market to stay in business. Jaguar made it's name by producing affordable, sporty and classy cars all through its history, so Business Week must not have done much research. While the X-Type doesn't posses the same level of luxury as the XJ8, it is also half the price. The X-Type does not cheapen Jaguar's name any more than the 3 series or C Class (or A class) cheapens the name of BMW or Mercedes.

Mike

Highlights...

"As carmakers chase the booming sales of the entry-luxury segment, they always run the risk of cheapening their good names. That's the big question for Jaguar, which launched a lower-priced car for the first time in its history."

"When I think of Jaguars, I picture sleek, sexy cars with opulent luxury inside. Even the hood ornament - the very recognizable leaper - seemed out of place lunging off the X-type's short hood. It's the equivalent of putting an elegant grandfather clock in a college dorm room. I really enjoyed this car - except for it unusually soft brakes - but Jaguar may have reached too low. The X-type would have made a nice Lincoln."

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