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Re: packages (archive)
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Posted by Taimur Shoaib on March 26, 2002 at 15:57:11:

In Reply to: Re: packages posted by MikeP on March 25, 2002 at 15:47:54:


It would be great if we could have the choice of choosing individual options here in North America. There are also some interior color choices that we are unable to get. I believe the reason manufacturers bundle options here is because, not only do they make more money, but can offer "packages" for less than it would cost for all the individual options ordered seperately. I understand the main reason is because when a car is ordered in Europe, you are obliged to accept the car when it is delivered. In North America, customers can refuse delivery on cars they ordered. If these cars were ordered with options and colors that are not popular, the dealer is stuck with the car.

Also, from what I understand, I think customers in the US like to buy the car off the forecourt much more than ordering and waiting for a factory build, and they're more likely to find the car with the options they want if there are a small number of packages available.

Taimur

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