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Re: not really (archive)
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Posted by Sam on March 25, 2002 at 17:04:12:

In Reply to: not really posted by Frank on March 25, 2002 at 16:14:01:


Before the X-type there wasn't a Jaguar available at this pricepoint. Most people who buy the X-type could never before afford a Jaguar… so don't kid yourself.

That's exactly my point! That's where the market base is for the X-Type. Not from BMW3 shoppers, but from Jaguar enthusiasts who, like me, couldn't afford them before.

The sales figures prove my point. X-Types are selling almost half as many units as BMW3s, which is a large enough fraction that, if the X sales were really BMW conquests, you would see a huge drop in 3 sales. Yet sales of the 3-series haven't decreased at all from last year - in fact, they've increased slightly. So, where did all these X-Type buyers come from? From people like me, who weren't going to buy a BMW3 anyway.


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