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Don't turn Jag into BMW please. (archive)
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Posted by Sam on March 20, 2002 at 15:17:57:

In Reply to: Two points posted by Barnacle Bill on March 18, 2002 at 08:14:18:

BMW does what they do very well. I think it would be a mistake for Jaguar to try to beat them in those areas, when those areas often come at the expense of other things that a BMW lacks. The world does not need a BMW dressed up as a Jag. Jag should continue to do what THEY do well and offer us an alternative, not a competitor, to the BMW.

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