Re: Jaguar image vs BMW !!! (archive)

As with every brand, you get owners who are overly proud. Every brand has its pluses and minuses. Lexus builds the Best car in the world in terms of quality, but despite expensive advertising, lack soul or excitement.

Being in both Jaguar and BMW clubs, you meet people who truly enjoy there cars for how they were intended...to be driven. Most if not all club member cringe at anyone who buys a car for image...it is the wrong reason...especially when you talking about cars with the combined racing lineage that Jaguar and BMW have. Both started by building racecars and sport cars, and that is reflected in their products today. Even there luxury models, XJ8 and 7 series, although biased toward comfort are no land yachts...especially the new 7 and the upcoming XJ8.

There are those superficial few who buy both brands for driveway snobbery...those people should be allowed to own them.

I think since there are so many BMW's on the road, it dilutes the image. Jaguars are still a less common site, so there image is probable stronger.

Mercedes Benz, no matter how much buying Chrysler has brought it down (especially in quality), is still the image champ.

Joe

2000 XJR
2001 M5
1999 SC400
1987 535is
etc, etc, etc....

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