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Zaino is more durable certainly, but true Zymol waxes (i.e not Turtle Wax) are better-looking as an lsp. There's more depth and richness in the final look. It isn't my preference only because of the price, but looks-wise, it delivers in spades.
So, if durability is the most important factor, Zaino is better.
If a balance between looks and durability is the goal, Zaino is better.
If you're strictly going for looks, Zymol is better.
If you're interested, here's a link to a good thread about Zymol...
Zymol Concours
(..and incidentally, I don't mean to disparage Turtle Wax. Their Platinum Series is among the best over-the-counter detailing products you can buy.)
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