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| Message: | BMWNA has a different method of dealer incentives and paybacks that make it difficult (except for end-of-model-year time) for dealers to go much lower than 1/2 between the two metrics. Typical discounts to MSRP are $1000-$2500. Higher discounts are typical only on more expensive cars (5/6/7/X5) or heavily optioned cars. | ||||